How To Promote And Market Your Business On The Internet
There are several different methods that you can apply to market and promote your business on-line. We will cover some of the ways you can increase traffic and in-store traffic. But here is our warning to you, use these methods carefully as some of these methods may not work for your business and may cost you thousands. In other words some may work for a industry specific type where they may not work at all for an industry in general.
Search Engine Optimization (SEO): SEO is something we truly do enjoy here at eGumBall. If you think about how many users go to the search engines to find the products you sell and if you think about how the search engines find content that is relevant to the search that matches your websites direction, you would be amazed at how SEO really works. Lost yet? You shouldn't. SEO is nothing more than applying techniques that allow the search engines to become more efficientlyaware of your websites direction and the services you offer. Once the search engine has displayed the websites best suited for the search term, then it is up to you and your ability to capture the client.
The real challenge with SEO is that if you do not know what you are doing, getting to the top on the front page where all the hits come from is the most difficult thing to do. You will require a professional SEO company to manage your campaign and once you are at the top be sure to be able to handle business. SEO is a long term commitment and it's worth every penny you invest.
Pay-Per-Click (PPC): The reason we like PPC campaigns is that it is real easy to do and real easy to establish in minutes. All you have to do is set up your keywords, your click through rate cost and there you go- you are up. The reason we do not like PPC campaigns is for two reason, one is that PPC campaigns are real expensive and never fixed. It is a true bidding war and the top spots go to the highest bidder. The second reason we do not like PPC campaigns is long term benefit. There is nothing structurally applied to the search engines index. PPC is non-organic. PPC campaigns are for immediate results so use PPC as a hybrid until your organic SEO has taken its targeted course.
And again, if you do not know what you are doing, hire a professional service to manage your campaign. You do not want to over pay for a visit to your site.
Direct Marketing: This is our specialty. 40% of our business comes from direct marketing. Although everyone claims they are an expert at it, it truly requires experience and creativity. Let us tell you about an experience we had with a auto accessory company we service in San Jose, California. Our client requirement was to increase out of state sales to his ecommerce website with a complete inventory of all his in-store items. What we did was pretty simple, we created a geo-coded landing page to his website that would geographically attract a client by region to truly localize the visitor experience to our clients website and we bought into over 220,000 relevant business type leads to target. We designed a professional mailing advertisement with an irresistible introduction offer to invite the customer to visit our clients website. Within sixty days we watched our clients sales increase from 350,000.00 in the first quarter to over 850,000 in the second quarter. The most pleasurable experience was watching our clients reorders grow at a 60% persistence rate!
Blog/Forum Marketing: A real effective way is to blog or market your business in forums or blogs. For instance, assume that you are a florist and you are looking for some new clients and your specialty is wedding floral designs. It would be a defining plus for you to offer free advice within wedding blog sites about any relevant service you may offer. Now this doesn't mean post information about your business continuously in an effort to get business, it doesn't work that way. You need to be prepared to geniunley help people and in return be put in touch with people who need your service. It is clearly your opportunity to illustrate your experience and services offered. It is not only a fulfilling experience, it can be extremely profitable as well.
Affiliation Programs: If you are familiar with our product myserviceprofile.com you will find our affiliation program at the bottom of each profile. This affiliation program circulates traffic for each of our paid subscribers of myserviceprofile.com. Although our affiliation program is free, you can build bartering relationships or paid relationships with other relevant websites that can deliver traffic to your website and while increasing your Google page rank.
Article Press Releases: Article press releases are one of the most dependable ways you can promote on-line traffic. Although most people hire public relation companies to handle media releases, you can do it yourself if you can determine your keyword topic and if you can demonstrate basic skills in delivering keyword enriched content that is within search engine guidelines.
Get Listed In Local Directories: Most search engines have free local directories that you can list your business in. Google, Yahoo, MSN, DMOZ, Business.com, YellowPages, SuperPages, etc. all have free directories you can advertise your business in. If getting up to the front page and maintaining front page exposure is a goal of yours, then you should contact our sales department to discuss your local search engine optimization options.
If you would like to inquire upon one of our products or services contact sales@egumball.com to request a free consultation.
HOW TO MARKET ON THE INTERNET