Local Maps Optimization

As we should have well reallized over recent years, Google Maps, Yahoo Local, MSN (Now Bing) has become a valid resource for local products and services. More and more businesses are registering their businesses in Google Maps, Yahoo Local and MSN Live in hopes of replacing what the YellowPage directories used to deliver. Google Maps, Yahoo Local and MSN Live allows you to create and build a complete profile on your business. From listing your website to creating coupons Google Maps has it all. "In recent months Google has given great consideration to small businesses by increasing it's Google Maps "three box" to ten while costing local businesses nothing" states John Bauer, Senior Engineer at eGumBall. "Exposing your business alongside the high priced pay-per click advertisers has created such a buzz that local advertisers are actually moving their paid advertising budgets over to local SEO while keying in on Google Maps algorithms".

The numbers are staggering. Google searches control 92% of all local product and service search querries; a 20% increase from November 2007. "Google has initiated every effort possible towards increasing public awarness of all the options Google has to offer", states John, "Over recent months Google has released Goog-411, iChrome, the G1 Cell Phone in addition to expanding their gagdet menu with the introduction of iGoogle. We believe that these recent moves were motivated by the tremors of a Microsoft-Yahoo buyout in 2007. While understating Microsoft's influence with Internet Explorer, the ability to introduce Yahoo as the home page in every operating system sold would create a huge market shift in paid advertising. Google definatley wants to have a shoe in before this takes place."

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