How Google My Business Optimization can solve your "lack of customers" problem
Google My Business was formerly known as Google Places, and the platform started appearing as part of Google's organic results when users would search for businesses and professions within a certain locality (e.g. personal injury lawyers in Dallas). The results are generated based on the trust-score for each individual business, which basically means how reliable the business is in terms of accurate listing information and reviews. As users have become used to seeing Google My Business listings when searching locally, their perceived trust for listed businesses has grown to the point where they are now more likely to click on a Google My Business listing, than an ordinary web search result. For local companies, this has triggered a shift in focus away from traditional SEO, and towards Google My Business optimization. Google My Business listings have become far more cost-effective than other advertising media for generating new customers via the Internet.
What makes Google My Business Work?
Google My Business combines Google Maps technology with local business listings. Looking at the image on the right, you will see a typical set of Google results, based on the example search for Attorneys in Dallas. As you can see, aside from the Sponsored Results (AdWords), the page is dominated by Google My Business listings.
How does Google My Business Optimization help your Business?
The days when people were willing to pick up a phonebook to look for a local business are long gone. With high-speed Internet access and smart-phones now a regular part of our daily lives, it's far easier to search for a local business on Google than looking through phonebooks or a local directory. Nowadays, Google users have actually come to expect local business listings as part of their search results, and this is what makes Google My Business listings so crucial to local companies' online marketing campaigns
As the number of Google searches for local companies has grown, so has the competition for inclusion in the coveted 7-Pack, which is the seven listings allocated to any top search results page. There's a monumental chance that your competitors are already listed in that prime Search location.
Can you manage your own Google Places Listing?
Make no mistake, optimizing a Google My Business listing isn't as easy as it might first appear. Here at eGumball, we understand that business owners have a lot on their plate, and managing a Google My Business listing can be a time consuming, though highly rewarding, process. After the many hours it takes to learn and do the job properly, you're not making any money doing what you do best - running your local business.
Take the sting out of Google My Business optimization with eGumball
Our Google My Business specialists have been looking after our thousands of client's listings since 2007. Over the years we've developed more efficient ways of accomplishing the job. When you become our client, you can be sure you are receiving the best possible service at the most affordable price. Sign up and experience the eGumball difference today.