Google Maps Marketing

What Is Google Maps Marketing?

Google Maps marketing is the work of getting your business to appear in the map results Google shows when someone nearby searches for what you offer. It covers three things: your Google Business Profile, the business information published about you across the rest of the web, and the reviews and activity that tell Google you are real and still trading.

When somebody searches, Google shows a map and a short list of businesses above the ordinary web results. Those few businesses get the calls, the direction requests, and the walk-ins. Everyone below them gets almost nothing. Being in that list is the entire objective.

How Google Decides Who Appears on the Map

Google ranks local results on three factors, and it says so publicly.

Relevance is how completely and accurately your profile describes what you actually do. Your primary category, your secondary categories, your services, your description, and your service area all feed it. Most profiles lose here, on a wrong primary category or a services list left blank.

Distance is how close you are to the person searching. You cannot change it. What you can do is make sure your address and service area data are accurate, so Google places you where you actually are.

Prominence is how well known and trusted your business is. Reviews, consistent listings across the web, an active profile, and what the rest of the internet says about you all build it. This is the slowest of the three and the one most businesses neglect.

Distance is fixed. Relevance and prominence are not, and that is where Google Maps marketing does its work.

What Google Maps Marketing Actually Involves

1. Profile build and audit. We go through the profile field by field and show you what is missing, what is wrong, and what is quietly costing you rank.

2. Categories, services, and photos. Primary and secondary categories, services, business description, service areas, and photos, set up the way Google reads them rather than the way you would write them.

3. Verification and re-verification. Including video verification and appeals when Google asks again.

4. Business information consistency. Your name, address, and phone kept matching across the major data sources and directories Google draws on. When they disagree, Google trusts your listing less, and the ranking suffers.

5. Review monitoring. New reviews flagged as they arrive, so a bad one does not sit unanswered for a month.

6. Monthly reporting. Where you rank across your service area, calls, direction requests, profile views, and what changed.

Is Google Maps Marketing the Same as SEO?

No. SEO works on your website and its position in the ordinary web results. Google Maps marketing works on your Google Business Profile and its position in the map results. They are separate systems with separate ranking factors, and a business can do well in one while being invisible in the other.

Most local businesses get more from the map than from the web results, because the map sits above them and answers the question faster.

How Long Does It Take?

It depends on your market, your competition, and where your listing starts. Corrections to categories and business details can take effect within weeks. Citation cleanup and reputation building pay off over the following months.

No honest company can guarantee a specific position, and Google itself warns against anyone who does. We have offered the same promise since 2007: we will do the work that moves rankings.

What Does Google Maps Marketing Cost?

Packages start at $289 per month. See Google Business Profile optimization pricing for what each level includes, or call 1-800-890-8940.

Why eGumball

We have done this work since September 2007, through Google Places, Google My Business, and now Google Business Profile. Same company, same work, three product names.

We have served more than 61,000 businesses and verified business data for 2.1 million. We are based in Irvine, California, and we check every profile we manage monthly, because Google changes and profiles drift.

We also publish our prices, which is less common in this industry than it should be.

Frequently Asked Questions

What is Google Maps marketing?
Getting your business to appear in the map results for local searches. It covers your Google Business Profile, your business information across the web, and your reviews.

Is it the same as SEO?
No. SEO is your website in the web results. Maps marketing is your profile in the map results. Separate systems, separate factors.

How long before it works?
Profile fixes can take effect in weeks. Citations and reviews build over months.

Can you guarantee a number one position?
No, and neither can anyone else. Google warns against companies that claim otherwise.

What does it cost?
From $289 per month.

Ready To Get Found?

Call 1-800-890-8940 or contact us for a free Google Maps marketing consultation. If you would rather see your profile assessed first, request a demo.

Local to Southern California? See Google Maps marketing in Orange County.