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Google Ads Management
Keyword research, ongoing optimization, and monthly reporting - so the budget goes to the clicks that convert.
What Google Ads Does That the Other Two Cannot
Google Ads buys placement rather than earning it. You bid to appear for particular searches and pay when someone clicks. Your bid is not the only factor: Google also weighs the quality and relevance of your ad and the page it leads to, as it explains in About Ad Rank.That makes it the fastest of the three things we do. Google Business Profile optimization and SEO take months to build and keep working afterwards. Ads work this afternoon and stop the day you stop paying.
Used well, that difference is useful rather than a drawback. Many businesses run ads to cover the gap while the slower work matures, then reduce spend once the map and the web results start carrying the load.
Why Campaigns Cost More Than They Should
Google Ads has become an integral part of many companies' marketing, and a great many of those campaigns spend far more than necessary. The causes are consistent:Broad match with no negative keywords. Your ad for "emergency plumber" shows for "plumber salary" and "how to become a plumber". You pay for every one of those clicks.
No conversion tracking. Without it nobody knows which clicks produced customers, so optimization is guesswork and the budget keeps flowing to whatever merely gets clicks.
Ads pointing at a home page. Google scores how well the destination matches the search. A poor match raises your cost per click and loses the visitor, who arrived looking for one thing and landed on a page about everything.
Set up and left alone. A campaign that has not been touched in six months is spending to yesterday's pattern.
What We Do
1. Comprehensive Keyword Research
Our Google Ads specialists work with you to discover the most productive keywords and phrases for your business, and tailor the campaign to your specific needs and goals. Just as important is the negative keyword list: the searches you want to be certain you are not paying for.2. Ongoing Optimization and Conversion Tracking
Once your campaign is running, we track it in Google Analytics and turn the numbers into short, readable reports. We watch which searches bring in customers and which only cost you clicks. Then we move your budget toward the keywords and phrases that actually bring in business.3. Landing Page Guidance
Where your ads point matters as much as what they say. We advise on which page each campaign should send traffic to, and what that page needs to do, because a better match lowers what you pay per click as well as converting more of the people who arrive.4. Monthly Campaign Reports
Part of our PPC service is to keep you posted. We send regular updates on the status of your campaign, including how often prospective clients clicked your ads, which ads are working, and where there are further opportunities.What Does It Cost?
There are two separate costs, and it is worth being clear about which is which.Your ad spend goes to Google. You set it, you control it, and you can change it at any time.
Our management fee covers running the campaign.
Every Google Ads campaign is different because every business is different, and cost per click varies enormously between industries and locations. We cannot give a solid quote without knowing your business, market sector and goals, so we look first and quote afterwards.
Ads, SEO, or Maps - Which First?
If you need the phone to ring this month, ads. If you want customers who cost nothing per click once the work is done, Google Maps marketing and SEO.Most local businesses are better served by the map than by ads over the long run, because the map sits above the paid results for local searches and costs nothing per click. We will tell you if that is your situation rather than sell you a campaign you do not need.
Why eGumball
We have run search campaigns since September 2007, from Irvine, California. We are a Google Partner for search ads, a status Google gives for certification, ad spend and results.Separate specialists handle Google Ads, Google Business Profile optimization and SEO, so no one person is stretched across all three.